Rebranding for Resonance: Strategic Mixed-Methods Research for a Mobile Health App
Nationwide mixed-methods study identifying wellness brand and product attributes that resonate with Gen Z and Millennial populations to inform new market positioning, value propositions, and product design strategy for a mobile app.
Transforming a Statewide K-12 Digital Scholarship Platform
Mixed-methods research mapping systemic pain points for a statewide web-platform serving over 11 million users (including schools, providers, families, and youth) to produce strategic recommendations to shape a multi-year product roadmap and platform redesign.